Hubspot has a great CRM product. It has helped countless companies grow and scale. That growth alone is testament to the power of the platform.
Hubspot CRM also has some amazing features for growing businesses. One example is how it can automatically add contacts that appear in your email account. More features include email sequences and and e-mail tracking. All three put the salesperson in a strong position to close more deals.
And while these are great and powerful alone, they can be improved upon.
Capture Missing Contact Details Automatically
With Hubspot’s “auto-add contacts” function you might think you’ve got all you need. But then, when you look in the CRM, you realize you’ve got “contacts” that have nothing more than an e-mail address. I don’t know about you but “tsmith” is a worthless name. I need the proper first name.
Having email addresses is a great start though. In Hubspot I can track e-mail activity but a rep has to go in and manually update the contact name, title and more… wasn’t that what we thought Hubspot did for us? Unfortunately, it doesn’t.
SigParser can fix that for you. SigParser uses the unstructured data in your email to build better contact records for you automatically. By using AI it can to scrape your e-mail and grab important details like Name, Title, and even phone numbers.
The resulting output is your reps can save even more time from entering data, and start selling more. What’s most amazing though, is that most people don’t realize just how many contacts are living in their e-mail.
We’ve built this free calculator to help you see the database you’re already sitting on. Check it out here: SigParser’s Free Value Estimator
Drive Field Marketing Event Attendance
With Hubspot’s list view make it easy to create custom lists for campaigns. Everything from activity-based filtering, to location and titles can quickly be filtered.
But have you noticed how little location data gets added to the contacts? It’s not a lot.
And without this data, your team has to spend valuable time researching lead locations instead of selling. Or, what happens more often than not, we’ll get “smart” and say “let’s just send it to everyone.” Not the best experience for the prospect, right?
Again, SigParser’s got your back. Just like we can grab the important contact information like title, name, and phone number (and social links ), we can also grab the location of the contact and drop that into Hubspot as well.
Now, all your reps have to do is to create a list view in the city or state they want to focus on and boom! You’ve got a targeted list of people you can reach out to for your upcoming event.
Pretty cool, right? Want to see how easy it is to do?
In this video our founder, Chris Landry, walks you through pulling a geo-targeted list in SigParser. Check it out here: Pulling a Geo Targeted Contact List
Drive More Engagement
Regardless if we’re talking about marketing e-mails or sales e-mails then one thing holds true. We’re doing it to drive engagement with our people. And one of the best ways to drive engagement is to send highly targeted and relevant content to them. That means, you don’t send a message meant for CEO’s to an Account Manager and visa-versa.
But to do that, you have to have the data in the system to create that accurate segmentation.
That’s one of the biggest values of using SigParser. When we create or update contacts in Hubspot, we use the most accurate information – their e-mail. This ensures the data is most current, which ensures sure you have the best data to drive your lists.
We recently helped an IT consulting firm with 6 full-time sales staff, and from their team’s e-mail, we updated of 3500 titles in the CRM. Now they’re able to create more targeted lists, and increase engagement rates.
Like I said above, Hubspot is a powerful tool that can accelerate your growth. But out of the box it doesn’t do much to ensure you have the best data. By using SigParser however, you can fix that problem, and get even more out of Hubspot.
Are you curious about how SigParser might work for you and your team?
Schedule a free demo today to see just how much better you can make Hubspot today!